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Lauren Busch Singer, President

ASAP Productions Founder, Lauren Busch SingerLAUREN BUSCH SINGER

PRESIDENT

ASAP Productions & Public Relations President Lauren Busch Singer has served in the public relations arena for over 15 years.  Her experience as a writer, publicist, and music producer has earned her rave reviews from her clients, as well as accolades, awards and media coverage throughout the world.


Starting in the early 90’s, Lauren began her career at the prestigious Miami-based PR Firm, Susan Brustman & Associates.  Responsible for creating press kits, story pitches, media relations and special events, Lauren worked with notables KC and the Sunshine Band, MIDEM Latin American Music Conference, Hard Rock Café, Vidal Sassoon Salon and Education Center and others.  Her specialty was working with restaurants and chefs and she was on the forefront of the ‘celebrity chef' movement.  Lauren was successful in garnering James Beard dinners, TV Food Network Appearances and a slew of awards for various chefs and restaurants including Unique Restaurant Concepts (Dennis Max and Burt Rappaport), Astor Place and Johnny Vinczencz, China Grill and Jeffrey Chodorow and Iron Chef winner Michelle Bernstein of Tantra and later, Azul.

After several years at Brustman & Associates, Lauren went out on her own, had two children and began freelancing for clients.  Working from her home afforded her the luxury of being a stay at home mom and still offering her client top-notch public relations campaigns.

Funky Kidz Album CoverNot content to rest on her laurels, in 2006, Lauren set out to become a music producer and conceptualized a children’s musical compilation, FUNKY KIDZ.  Gathering the who’s who of New Orleans music, Lauren enlisted 12 musical artists such as The Radiators, George Porter Jr of The Meters, Ivan Neville, Bonerama and others to take classic children’s songs and make them funky.

After a year in the studio, under the auspices of grammy-winning producer Tracey Freeman (of Harry Connick Jr.), Lauren completed her first album and formed her own indie record label.  Being a publicist helped and FUNKY KIDZ quickly garnered media attention throughout the country, as well as earned Creative Child’s Best Children’s Album Award.  

“The fact that I could use my PR skills to create a buzz for FUNKY KIDZ, put me ahead of the other musicians and I quickly realized that cyber pr, alongside traditional print, was a quick effective tool in driving traffic to my website and increasing sales,” Lauren explains.

During that time, Lauren expanded her freelance PR business to include music production and cyber publicity.  “Cyber PR is an inexpensive tool that can be effective for any business or product from a children’s album to a dental office.  It just  requires a targeted specific strategy and cyber media list,” she offers.

Now with ASAP, Lauren concentrates her efforts on helping her clients spread the word and gain new customers and fans, while working on various production projects for musicians, businesses and event companies.

Lauren resides in Miami with her two sons Jake and Aidan.  

To contact Lauren directly, email This e-mail address is being protected from spambots. You need JavaScript enabled to view it .

 

Marla Rosen, Senior Account Executive

Marla Rosen, Senior Account ExecutiveMarla Rosen, Senior Account Executive

Marla came to ASAP Productions and Public Relations with diverse experience in public relations, marketing and business management.

A graduate of Babson College, Marla started her career in radio with CRN International, where she quickly climbed the ladder and received accolades for her stellar work.

Not content to rest on her laurels, Marla decided to expand her marketing and public relations acumen and has worked as a consultant for various companies over the past decade, including Carefree Properties, Kron Chocolatier, DK Net Media, amongst others.

At ASAP, Marla works to obtain media placements for clients through media outreach, developing PR ideas and creating pitch materials.

To contact Marla directly, email her at This e-mail address is being protected from spambots. You need JavaScript enabled to view it


 
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